"When you start with what’s at stake
for the buyer, you earn the right to their attention." -- Jake Sorofman. I feel these lines
have weight, when it comes to promoting mobile apps. These days companies are
using the standard tools to promote their apps with the help of social media
where Yahoo and Google have their own versions of ads and after them facebook
has become the major colonist of the ad world.
Posting blogs, analyzing about the products, bookmarking have become
necessary facts in promoting the apps.
There are
thousands of applications which are running on Play store and App store and
among these multiple apps, it gets difficult for the user to find out the
accurate one they wanted to have. The responsibilities of developer are not
till developing an application and announce it on the market place, the major
point is promoting that application among the millions. Besides it is necessary
to let people know that the application can be easily installed. Most of the Mobile
Application Developers simply wait for the identification of
their apps without any promotion through social media. Doubtless, the
role of marketing is essential in promoting the mobile apps but there are
certain suggestions that are to be followed while promotion of application:
Mobile Application
Development on any app should be done taking care that the app is
exceptional and distinctive. A distinctive software will enlarge the downloads,
will create a good impact on the downloader’s and will automatically increase
the traffic. Unique designs and characteristics will lift the chance of
creating it.
The user should have the brief description about the application so that they
can easily understand the functionality of the app. Before publishing the app
to the different stores, the developers can issue a trial version of an app
which will be beneficial in increasing the rate. The trial version should
be created in a story form, as to make the user understand about the features
of the app. This step will initiate the user in downloading the app and make it
share with others as well.
Website maintenance is the key point in promoting the application; with the
help of website one can place banners, link exchange and optimization. The site
should be unique, easy to understand and well designed as it will be the main
stream for increasing the downloads of the app. The signal page website will be
more than sufficient.
No comments:
Post a Comment